Edinburgh-based Beeline PR specialises in:

Public Relations | Crisis and Reputation Management | Brand Building

We can:

create maximum impact through strategic communications

raise the awareness of your brand or organisation

support your business objectives

identify and communicate with target audiences

provide white-label services for other creative agencies


About us

Debbie Byers


Debbie was Chair of the Chartered Institute of Public Relations (CIPR) in Scotland 2009/10 and also scooped the CIPR Award for Best PR Consultant under the age of 30 in Scotland in 1998.

Debbie Byers, Director

Debbie Byers established Beeline PR in September 2011.  The independent agency works with corporate clients and consumer brands as well as other creative agencies looking for strategic PR and business development support.  Services include brand building, media relations, business-to-business marketing support, crisis communications and reputation management, stakeholder and political engagement and social media strategy.

Each client is provided with a strategic tailored approach to both its campaign planning and the dedicated team selected to implement the activity.  Beeline PR is affiliated to a number of organisations and consultants to create positive working relationships for the benefit of the client.   

With almost two decades of experience, Debbie worked for leading PR consultancies in Edinburgh, London and Glasgow before establishing Beeline PR in September 2011.

She is a business degree graduate and the past Chair of the Chartered Institute of Public Relations in Scotland representing its 750-strong membership from the private, public and charitable sectors.

Debbie has fostered a broad experience across consumer, business-to-business and corporate campaigns as well as issue-led media relations working across all sectors from financial and professional services to food and drink. 

She also provides pro bono support to the venture philanthropy charity, Inspiring Scotland.

Peter Ranscombe, Consultant and Corporate Writer

Peter Ranscombe, Consultant and Corporate Writer

Peter spent nine years as a journalist with The Scotsman newspaper, including three years writing for and helping to edit the professional pages - such as Science & Environment, Education & Learning, and Law & Legal Affairs - and six years on the business desk, writing about life science companies, technology firms and university spin-outs. His articles have also appeared in the Daily Mail, The Guardian, The Herald, the Sunday Post and the Sunday Times.

As the editor of BQ Scotland and a commissioned corporate copywriter, Peter writes across a broad range of subjects from entrepreneurs, investment finance, renewable energy, technology and law.  He is a dedicated consultant to Beeline PR’s clients Pyreos and Keenan Recycling. 

Peter holds a Bachelor of Science degree with honours in physics from the University of St Andrews and a master's degree in journalism studies, awarded jointly by Glasgow Caledonian University and the University of Strathclyde.

Colin Hutchison, Consultant on Tiso Group

Colin Hutchison, Consultant on Tiso Group

Before he could barely walk, Colin was on family trips that explored the beaches and remoter parts of Scotland’s highlands and islands. A few decades later, the Edinburgh-based PR and writer has more than 15 years’ experience, including within the sport and adventure tourism sectors.

A keen alpine skier, kayaker, mountain-biker, climber and hiker, he has written extensively about Scotland and the great outdoors for the national and specialist media.  A former outdoor adventure columnist for the Sunday Herald, he has also co-authored / contributed to several international travel guidebooks about Scotland, including Footprint, Rough Guide Highlands & Islands and Frommer’s Best Walking Trips in Scotland. 

Making Colin the perfect candidate to support Beeline PR on the PR account for Scotland’s leading outdoor clothing and equipment retailer, Tiso - as well as the charitable initiatives it supports including, The Polar Academy.

Irene Moore, London Consultant

Irene Moore, London Consultant

Irene is Beeline PR’s London-based consultant working across consumer and lifestyle brands.  She is a PR and Digital Communications specialist with more than a decade of experience working on some of the world’s most loved beauty, FMCG and luxury lifestyle brands including NYX Cosmetics, L’Oréal, Maybelline, Bobbi Brown, Revlon, Eylure, Sean John and Lotus cars to name but a few.
She is currently supporting Beeline PR on its campaign for Scotland’s leading designer, manufacturer and supplier of luxury toiletries, lifestyle products and gifts, Arran Aromatics.
Irene is also the Founding Director of the training consultancy, Digital Marketing London providing clients with the online tools and techniques to build their brand equity.

Sarah Howden, Consultant

Sarah Howden, Consultant

Sarah is a PR consultant and journalist with more than 15 years’ experience in media, PR, marketing and events for retail and luxury brands.
Having worked in some of Scotland’s top PR consultancies, she specialises in creative results-driven multi-media campaigns spanning media relations, marketing, digital and social communications.
Sarah also spent several years working for the Scotsman Publications as a columnist, lifestyle journalist and magazine editor.  She is currently a beauty columnist for the Edinburgh Evening News, a regular contributor to Scottish national glossy, i-on, and continues to write for publications including the Press & Journal, the Scottish Sun, Tie the Knot Scotland and Glamour.com. 

Eve Robertson, Consultant – Consumer / Lifestyle / Luxury PR

Eve Robertson, Consultant – Consumer / Lifestyle / Luxury PR

Eve has more than 16 years’ consumer, lifestyle and luxury PR experience having directed UK campaigns for some of Scotland’s most well known brands.  This encompassed media relations, sponsorship, brand partnerships and event management.

She worked in an agency environment for more than a decade before working with Debenhams as the Senior PR Manager for Scotland and Ireland. 

Eve is an extremely enthusiastic and well-regarded PR that prides herself in producing very creative yet realistic campaigns for clients.

How we can help

As a small PR business with a carefully managed portfolio of clients, Beeline PR can offer senior level support and commitment at all times.  In addition to working with our own clients, we provide a white-label service to other PR consultancies and creative agencies that need support driving busy projects or assistance with securing new business.

Current Clients

Click on the client logo to find out more

Beeline PR client experience has also included:

Gardens Galore
Graham's The Family Dairy
Nick Nairn Cook School
Rare Whisky 101
Scottish Dental Show 2014
Turcan Connell


Beeline PR works with a number of partners to pollinate creative ideas while project managing campaigns for its clients:

Digital/Social Media
Digital/social media
Direct Marketing
Direct Marketing
Public Affairs
Public Affairs
Contract Publishing
Contract Publishing

Contact Beeline PR

Find out how Beeline PR can help your business:

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24 Braid Road Edinburgh EH10 6AD

0131 466 2282 / 07990 570 220 debbie@beelinepr.com